Ahead of brand new and more Mimiconz set to be released later this year. We can confirm that our latest addition to the collection will be Lord Alan Sugar.

Lord Alan Sugar  is a British business magnate, media personality, author, politician and political adviser. In 1968, he started what would later become his largest business venture, consumer electronics company Amstrad. In 2007, he sold his remaining interest in the company in a deal to BSkyB for £125m.

Sugar was the chairman and part-owner of Tottenham Hotspur from 1991 to 2001, selling his remaining stake in the club in 2007 as well, for £25m. He is also known for being the host and "Boss" for the BBC reality competition series The Apprentice, which has been broadcast every year, with the exception of 2020, since 2005. He also assumed the role for The Celebrity Apprentice Australia for Australia's Nine Network in 2021.

According to the Sunday Times Rich List, Sugar became a billionaire in 2015. In 2021, his fortune was estimated at £1.21bn, ranking him as the 138th-richest person in the UK.

Look out on our socials for the release date!